My name is Willy Ruiz and I have been a licensed Insurance Agent since 2006. I was born and raised in Chula Vista, CA. I graduated from Hilltop High School in 2004. My beautiful wife, Valerie, was also born and raised in Chula Vista and is an alumni of Chula Vista High School. We are raising our family in the tight-knit community of Christmas Circle, and are both very proud to represent the city of Chula Vista! Insurance is in my family’s DNA. I started working as a file clerk, alongside my mother Elena, for a long -standing insurance agency. On November 1st, 2012, my life-long dream became a reality when I opened Willy’s Insurance Agency, providing insurance coverage for auto, motorcycle, and home. Since then, we have helped countless people along the way by following these key business values: treat every client equally, explain each policy option clearly and with full transparency, and always look at our clients as family, and not a commission.

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We do not claim to be “the best” or “the cheapest” in town, because the reality is that most insurance brokers offer similar prices and coverage. We stand apart from the rest by building relationships with our clients and getting to know what their true insurance needs are. We are not in this business to pile up commissions and profit off high fees. We are here to build up a loyal client base, by providing the best service that they can trust and want to tell their friends and family about. Here at Willy’s Insurance, we want to help our community by providing them peace of mind to face those difficult and unexpected moments in life.